Since we have our own in built tracking script that collects non- PII information about client’s website visitors like their IP address, pages viewed, time spent etc. The data is then enriched linkedin. Traek uses this enriched data and presents its clients in a more simplified and manageable manner so that better inferences could be drawn out of them. We ensure that all the information displayed are publically available records that are accessible at all times.
Conducting B2B business can sometimes be extremely difficult. Since only 2% of the traffic is usually traced, with the addition of GDPR, complexities have grown to an unimaginable extent but with Traek, we make sure that the bulk of data which is usually generated provides clients with better planning regarding networking with prospective buyers, modifying products and services etc.