Update date : 27 Sep 2021 | 5 Min Read
Table of Content
Working hard to grab the eyeballs of your customer base is tricky. And the tougher part is to ensure conversion of the people who are visiting your website. However, statistics say that only 2.35% of the website visitors actually convert. So, what about the remaining 97.6%? Marketers need to make sure that they extract the maximum potential value of the visitors who don't convert and in order to do that, need to track website traffic properly. These visitors could just be browsing, searching, and contemplating to go forward and make a decision.
This is where software like Traek can enable you to track your website visitors or track website traffic. If your team understands the traffic source, you can get more valuable insights and offer even valuable services to the people who visit your website. In turn, it makes your marketing team's efforts more efficient because you can focus where it's absolutely necessary.
Today, the biggest asset for attracting, acquiring, and converting customers is a website. Your website is that safe and open space that you curate with an experience that allows your visitors to stay. You possess full authority over how you want that experience to pan out. That's why leveraging data is not only important for gaining qualified leads today. It's more about understanding a customer's motivation and what drives them to have business with you.
And this understanding eventually leads to delivering highly relevant content specifically catered to different segments of the audience. Website visitor tracking, thus, is a vital requirement of every organization wanting to market its products and services through data-driven insights. Website visitor tracking software helps understand visitors' behavior, their level of interaction with your website, connect marketing campaigns, track website traffic, and develop strategies best suited for each segment.
Website tracking software is not only for a particular department or team. It serves multiple areas of an organization according to their needs through real time website visitor tracking:
Website visitor tracking software solves the mystery behind who visits your site and lets you track website traffic efficiently. It doesn’t only let you look at your website visitors. It tells you who is behind each of the page views. It tells you their identity, where they come from, and the most crucial thing – are they your potential lead that you should follow up?
Analytics tools don't reveal this critical information about your leads, which could be the difference in generating and converting quality leads. Visitor tracking software enables teams to curate and develop accurate profiles of their customers by extracting company names, industry, key people, and contact information. Such software forms based on two vital factors:
It eventually reduces the practice of aggressive selling techniques of cold calling. Moreover, it cuts down the time spent on finding their own leads and instead allows them to focus their efforts on the high revenue-generating leads.
Statistics show that the organizations where marketing teams and sales teams work in tandem experience higher customer retention and sales win rates – 36% and 38%, respectively.
It basically means without any expenditure on ads; you can develop and refine your marketing strategy based on genuine feedback from your customers and after you track website traffic to optimize it further. Traek's real-time chat feature lets your organization fine-tune all your processes, right from tracking a visitor to closing a deal. By chatting on a real-time basis, you can save a lot of time figuring out what a potential lead is looking for. It can be the difference in closing the gap between the ones who convert and those who don't.
An inbound marketing strategy is a powerful way to fill your sales pipeline with qualified B2B leads and through real time website visitor tracking. However, proper website visitor tracking software is as essential as a strategy, even with a high conversion rate. This is because it is highly possible that some prospects might visit your site and leave without contacting you. And even if your website is engaging with highly relevant content, the chances are that your potential leads might still be moving to your competitor.
Since the quality of your leads depends highly on the content you provide, it needs to be highly actionable too. Lead generation software can help your organization to place such measures in all the right places. Hence, to capture the most amount of B2B leads, here are some techniques you can use:
Traek is a specialist website visitor tracking software where you can chat with your visitors on a real-time basis. It lets you segment your audience, extract key people information, and help develop a B2B sales strategy that is bound to convert and close deals faster.
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