How to Personalize Marketing Campaigns by Tracking Anonymous Visitors

Krunal Shah
Krunal Shah

5 Jan 2022 | 5 Min Read

You probably would have heard a lot that it takes only 0.05 seconds for a visitor to form a perspective about your website. Believe it or not, it's crucial because these milliseconds will help them decide whether they would want to stay, leave, or come back again too.

First impressions speak louder, and credibility influences the chances of staying or coming back. All this, on top of the need to tailor the messaging according to the visitors' needs. And here's an even more interesting part – almost 97% of these visitors are anonymous. These unknown visitors are the ones who perhaps never left any contact details. Moreover, they could either be first-time visiting your site or even returning ones.

Curious to identify your unknown website visitors? Join Traek today and sign-up for a free 30-day trial.

Tracking Unknown Visitors with Traek

Here, a unique problem arises – you have attracted the right set of users who want to keep coming back but don't know them. Hence, you also don't know how to track their activity on the site, create personalized marketing for generating sales and ultimately convert them to customers. Traek is tracking software that enables business owners to keep a check on anonymous activity on their websites.

Collecting relevant data about visitors is the single most significant factor in developing personalized marketing campaigns for the users. Traek can simplify the tracking process and generate analytic reports based on page views, visit duration, and whereabouts, even if the users are unknown.

Leads List On Traek

Now that there are so many visitors, businesses must find ways to quickly and effectively identify intent and preferences as part of their personalization strategy. They can use various techniques, such as cookie-matching, browsing activity tracking, finding a user's IP address, and data onboarding. Utilizing software like Traek can prove highly beneficial to learn more about the users and give them the best experience possible.

Identifying the Known Unknown Users

Is there any way of identifying an anonymous visitor? Of course. But owners of web-based businesses need to understand that even though their contacts' IP addresses are known, it is not so simple to identify the identity of a person in the following situations:

  • When they return to the website
  • When they start browsing on their mobile devices
  • When they leave your site and start visiting others
  • When they click links that take them to the competitors

And most importantly, when are they ready to hear from a salesperson to pitch them a deal. Psychology and user experience have always been closely interconnected, especially when extracting user data. Hence, apart from collecting demographic and psychographic data,  owners also need to discover the user behavior around the concerns. Traek lets you find out and close that gap by capturing this data for your own analytics.

Visitor Details On Traek

Answering the Questions Derived from Data

We certainly can't neglect the need to listen to the targeted audience's goals. Data reveals a lot of information, but sometimes it poses more questions than answers, too. In those cases, we must still go deep into the data. Personalization and context awareness are usually intertwined. There are two kinds of cookies on your website, one for the users and one for the search engines. Most of the time, both of these users will be logged in at the same time.

In Google Analytics, if the user is logged in and using the same browser, the user experience is personalized with his search history (aggregated). Hence, even if you don't know your visitors' email addresses and contact details, tracking software simplifies the identification process based on implicit and contextual data. Usually, such data can be extracted in the form of:

  • Web forms and online questionnaires
  • Digital behavior based on geolocations and user activity
  • Third-party sources and technologies for matching cookies

As some marketers might imagine, a new website has a better chance of developing their trust and creating reciprocity.

So, what's the best way to get a look at your visitors' virtual faces as they carefully examine your website?

Creating Profiles from Insights for Contextual Marketing

Locations of a user are significant, but it's not enough to personalize a marketing campaign. As stated above, a business owner has less than a second to impress their visitors. However, data can be used for their advantage whether a user spends time clicking around or exits in a few clicks. Traek allows you to track your website visitors both anonymously and on a real-time basis. With the DNS records, Traek utilizes reverse IP look-up to help you acquire relevant pieces of information. Such information can consist of their company, job title, email, and even social media profiles.

Contextual marketing depends on these aspects to tailor a campaign accordingly. As the business owners keep learning more about their user activity, intent, and the number of visits, these micro-actions help build rich user profiles. Traek efficiently uses such user information to personalize your campaigns:

  • Comprehensive and quality data gathered through different touch-points of a user's journey,
  • Unifies and centralizes the collected data through multiple channels
  • Allows to utilize and implement all the data to influence targeting the right customer through real-time chat.
Real Time Chat With Website Visitors using Traek
Real Time Chat With Website Visitors using Traek

Implement Behavioral Data to Curate Actionable Strategies with Traek

Create your gameplan with Traek

A user's journey to a customer requires mapping out, connecting, matching, and syncing the contextual data to facilitate a timely and relevant personalization. Thus, it is critical to ask some questions before beginning the analysis:

  1. At which point does the user start learning about their problem areas?
  2. Which type of content does the user find helpful and valuable to find a solution for their problem?
  3. At which piece of content do they click on to get pricing information?

Once you find the answers to the above questions, you can deeply connect with existing and future visitors. The transition of a visitor to a prospect also depends on how well your strategy aligns. Therefore, using Traek can help you get a detailed understanding of the starting points of your website visitors. Once you know where your visitors come from, you can guide them to the intended destination with better-focused efforts.

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