Update date : 18 Apr 2023 | 6 Min Read
Have you ever received a call asking you to buy their services and keep irritating you with multiple calls? With the modern lead-generation process, this cold-calling approach has become antiquated.
We have often encountered blogs or articles relevant to our search on Google, resulting from the inbound marketing strategy. A successful inbound marketing strategy results in potential lead generation, which is crucial for any brand or business to get outreach and sales. When we talk about what is lead generation, it is essential to understand what lead is.
"Any prospect or visitor on the website interested in your services or can be converted into a customer to follow the sales funnel further is called a lead."
Many people have asked me for some tips to grow their businesses, and I have always mentioned that:
“For any business to grow, the fundamental requirement is following the emphatic lead generation strategy to direct leads through the sales funnel and convert them into customers.”
This article will take you through the whole lead generation process from the basics.
Lead generation is the core pillar for any substantial sales & marketing strategy with the evolution of the customer's buying journey. It is developing customers' interest in your products/services and converting them into leads by collecting user data and nurturing them into paying customers to generate better revenue. Targeting the right audience with relevant content is important to create potential leads and avoid collecting a heap of extrinsic data.
Lead generation is a long process, but as per my experience, the lead generation funnel sums up three stages:
And there are four types of leads generated through the lead-generation funnel:
Gone are the days when buying customer data and randomly calling people was a way to reach potential leads. With modern and advanced marketing tools like Traek, the B2B lead-generation process has become more efficient and effective.
You can only trust a brand or service once you have heard about it or marked its online presence. The lead generation process comprises creating brand awareness, marketing your services, attracting clients/customers to visit the website, collecting user data to identify potential leads, converting the marketing-qualified leads into qualified sales leads, and so on.
Whether a Fortune company or a startup, lead generation is the way to maintain the business flow. Generating high-quality leads gives a straightforward approach for the sales team to follow.
These are the reasons why every business should follow a B2B lead generation strategy:
Lead generation is the primary outcome of effectively aligned inbound and outbound marketing techniques. There are multiple ways to generate leads, but here we will discuss the most prominent ones.
Content is the central requirement for any of the lead generation strategies. Quality content is enough to attract the audience and make them trust your services. Companies can create an informative & descriptive bio mentioning the company's website link and post engaging content with outbound links to attract users to the website.
Facebook also allows businesses to create Facebook lead ads to promote their services and get genuine leads. Moreover, Facebook will enable companies to set up a CTA button on their profile.
Twitter is one of the most prominent platforms for businesses to engage with a community of like-minded people and stimulate their growth. With solid content marketing skills, companies can directly get leads by setting up Twitter Lead Gen Card.
LinkedIn also promotes its advertising services, helping companies grow their business effectively. LinkedIn allows to create lead gen forms where the users' information is automatically captured when they click on the CTA.
The traditional method of lead generation is via Google Ads. Running ads on Google SERPs is effective, as Google gets 3.5 billion daily searches. However, this has always resulted in generating results if the ad campaigns are set up strategically.
The B2B lead generation process works for businesses that cater to other small businesses' requirements. The best ways for B2B lead generation are interacting with the companies via emails, getting leads from PPC, and analyzing website visitors using lead generation tools like Traek.
Setting up a lead generation process is essential, but is it even worth the effort if you cannot capture the lead data adequately?
According to Ruleranalytics “37% of marketers claim that they struggle with finding high-quality leads and end up interacting with random visitors.”
Traek helps you analyze the complete visitor journey on your website, as it records how the user interacts with the website. Companies can get details about:
I believe “a strong lead generation strategy depends on how efficiently a business can identify its potential future customers and communicate with them along with a solution to their problem.”
“In my career, I have struggled with many hurdles while growing my business due to failing to track the potential leads, and that’s how I came up with Traek, following an innovative approach for lead generation,” says Krunal Shah, Co-founder of Traek.
This article covered all the basics of the lead generation process to get you started on growing your business most efficiently. Use the right tools, techniques, and platforms to get potential leads and foster your business. Focus on creating engaging CTAs, quality content, landing pages, and lead generation forms and promote them via different channels like email, social media, ads, etc.
Lead generation is the process of:
There are three stages of lead generation, including
Types of lead generated
Traek is an effective all-in-one marketing tool with features like session recording, B2B lead generation, Heatmap, Live chat, Custom notification, and AI chatbot integration.
With Traek, businesses can efficiently collect user data via session recording. It also tracks the user information available over the Internet to help enterprises to identify their potential leads.
Traek is easy to set up, easy to understand. Track visitor behavior, understand their identity, and close deals instantly with Traek.
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