11 Nov 2021 | 6 Min Read
Small B2B businesses generally tend to track traffic volume instead of the people visiting their site. Afterward, they would only contact the leads who went to the landing page and signed up for their service. However, they might have the misinformation that all traffic leading up to the site is good traffic. Moreover, not every visitor comes to the site to sign up for a form.
Hence, focus on finding out "who" visited your website instead of "how many'' before planning your marketing campaigns. Implementing a website visitor tracking software like Traek with live chat for lead generation can ease out your challenges. Traek understands that the identities of visitors are much more valuable than simply finding out the number of visitors. Fortunately, quality leads are right in front of you; and Traek can help you look for them.
Hence, focus on finding out "who" visited your website instead of "how many" before planning your marketing campaigns. Implementing a website visitor tracking software like Traek can ease out your challenges. Traek understands that the identities of visitors are much more valuable than simply finding out the number of visitors. Fortunately, quality leads are right in front of you. And Traek can help you look for them.
The following sections will explore three main aspects of finding out the identities of your website visitors. Using a website visitor tracking software like Traek, you can easily find industry-leading data, qualify leads, chat on a real-time basis, add filters, and do so much more!
Before we let you know the wonders of using a simple real-time chat with Traek, here are some statistics to give us the benefit of the doubt:
Real-time chat enables you to get to know your visitors by directly starting a conversation with them. When you know the company or the industry they belong to, you can create much better and specific sign-up forms. Moreover, you can then monitor their visitor activity also – the pages they visit, time spent, and if they are recurring or new visitors.
Internet Protocol (IP) addresses are the key to discover your website visitors. Servers record the addresses whenever a user visits your site. Companies also have an IP address that holds a lot of valuable information regarding their locations. Hence, even if many people from a single IP address visit your site, you can easily track the number of visits and time duration with a website visitor tracking software like Traek.
Tracking IP addresses doesn't mean you are invading their privacy. You still won't get to know their contact details. But that's where Traek helps to sort your visitors out according to the company size, industry, number of employees, and the key decision-makers. Once you know the company, you can add filters accordingly and list potential leads that fit your criteria.
Want to track your website visitors and find out who they are? Get started with a free trial of 30 days.
Follow the steps to get started with Traek by simply pasting a tracking code on your website:
Step 1: Sign up for a free trial with your work email.
Step 2: Fill out your name and phone number.
Step 3: Select the designation/department/position that best describes you.
Step 4: Select the CRM you would like to integrate with Traek to start seeing your visitors.
Step 5: Select the size of your company's sales team.
Step 6: Add the website name and URL of the site that you want to track. Further, you can add multiple properties once you get started.
Step 7: Now, you can simply copy the visitor tracking code and paste it on your website's header or footer. Once done, verify the installation.
Start tracking your visitors!
You can now put the knowledge gained from your visitors about their companies and locations to good use. The next crucial step is developing robust marketing campaigns, optimizing your website, and creating personas. Traek enables you to reach new areas with live chat for lead generation and adding country-wise filters. For example, a company from Japan contacts you. You know that you are reaching new locations; you can set a filter for that country, research the industry-leading data and create a customer profile accordingly.
You can also retarget the recurring visitors from the same company. Once you know their company, you can easily map out a marketing campaign that speaks explicitly to that demographic. Researching the industry also helps in creating valuable and relevant content on your website.
Traek enables you to close the gap between marketing and sales teams. The information gained from your visitors holds a significant role in many areas:
Apart from real-time chat, Traek can be instrumental in assigning a lead right away. If a lead looks interesting, it can automatically assign the user to a sales or marketing person according to the location or service through a lead generation chatbot. Similarly, you can also archive the leads that are no longer serving your purpose. If you want to share an interesting lead with a colleague, you can also add multiple users. It would make the process even convenient to schedule a specific lead to a user. Get started with a FREE 30-days trial and begin your journey to develop a solid marketing strategy.