Update date : 7 Apr 2022 | 6 Min Read
Ever heard of the term blogging for lead generation? High-quality content in exchange for a lead for your business? That sure sounds like a win-win isn’t it?
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So you’re writing blogs for your website. It’s performing well among your intended target group and has been generating a high amount of traffic each month. So what’s next?
Think of it this way. Blogs are the humanizing connection between you and your customers. Blogs help you voice your opinion as a brand and ensure you don’t just remain just another business on the internet.
Blog traffic in today’s day and age is your golden egg. The high-quality content that you’re creating can turn into a revenue-generating machine. And if you’re not doing anything to make the most of it, then well, you’re losing. So let’s take a look at the strategies which will aid you in converting your blog readers into leads and ultimately convert website traffic to sales.
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Blog content that converts is content that is truly valuable for your readers and not something that’s written only for the search engines. As mentioned above, a blog humanizes your brand in front of the audience. So the first and foremost thing is to identify your ideal customers, know what their pain points are, and write about something which they care about.
Knowing your customer’s pain points and simply writing about them is not enough. Your content needs to be exceptionally good. It should educate your audience and provide a smart solution for exactly what they’re looking for. It’s best to make your blogs more informative, in-depth, and value-driven. After all, the right content can go a long way and help you win customers' trust.
Read More: 5 Best Website Tracking Tools to Understand User Behavior
Once you’ve built a successful blog, you should encourage your followers to subscribe to your newsletter so that you can share your new content with them! Don’t use newsletters as an opportunity to “sell.” You would want to earn your reader's trust by delivering fresh content on the schedule first and then giving out occasional offers. This way they won’t feel like they’re being deceived into something they didn’t sign up for and this helps you convert more easily.
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A lead magnet is an easy validation tool that you can use to attract new leads. It's a high-value exchange element that captures leads' attention and piques their interest in your offering. The key here is to make sure this lead magnet provides value to your audience, which ensures that you achieve targeted and quality leads.
Image Credit: ChartMogul
The most amazing thing about lead magnets is that because you offer something of a higher value, like discounts for free shipping, for example, you can ask your audience to fill in additional information outside of their email address. As a result, you can generate high-quality leads who are more likely to be genuinely interested prospects rather than false leads.
Bonus Tip - Remember to gate the content so the lead enters his or her relevant details.
Remarketing allows you to re-engage with customers based on their prior actions on your site. it definitely works best when you aim to tap into audiences that may have already expressed interest in products or services very similar to yours i.e., what we call remarketing funnel groups.
Once you've defined who might be interested in the products or services you provide, it's then time to send the right message at the right time; only then could you expect a return on your marketing investment (ROI). Make sure these visitors stay put by strategically setting up "funnels" tailored for different types of users based on specific actions they take on your site.
Including CTAs in relevant places is vital but you should avoid being repetitive and create the same CTA for each article, as this can become quite annoying for your readers. Instead, write content that focuses on creating customized links based on the context of your specific product or service and then try to place these within the text where possible - suggest how your customer will benefit from taking certain actions rather than just saying ‘buy now’ etc.
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Webinars are an excellent tool to turn interested prospects into leads. Let them view your presentation slides either in real-time or recorded and at the end offer a relevant piece of content that's been distributed elsewhere.
Image Credit: Kissmetrics
The more targeted the webinar is to your audience, the better results you'll see with this lead generation method since they're interested in what you have to say and what you're offering.
Before you begin, think about what your customers really want. A great way to generate new leads is by giving something special to the people who sign up on your email list or become new customers! You could offer a limited-time discount for signing up on your website when they purchase a product, or you can give away something that's valuable and that they might not usually be able to get their hands on. Remember, the best offers are always personalized.
Adding something of extra value to your blog post is a great way of turning an already interested reader into a potential lead. You could offer a checklist for people that want to implement your advice in their own lives, a list of resources needed to do so without overwhelming the reader, or perhaps even an interactive PDF where users gain some extra guidance along the way.
Image credit: OptionMonster
Read More: A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts
There are so many great marketing strategies to explore, but email offers the most ROI for your investment. Email marketing is still the most effective way to reach audiences and connect with them. It’s important to remind customers of your brand, why you’re different, and what makes your product or service a good choice for them.
Blogging for lead generation can become an amazing source for nurturing leads. The traffic on blog is a goldmine for leads and hence it's important to make the most of it in the best manner possible. Compiling data to analyze your blog traffic and conversion numbers is a great way to determine what content works well on your website. By focusing on posts with high conversion rates, you can continually increase your site’s overall peak performance level.
Note: Traek is a website and analytics tool that displays companies visiting your website. It enables a deeper dive into your prospects' actual behavior thus allowing you to recognize opportunities within your sales funnel.
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