Author

Krunal Shah

CTO

Having worked on numerous challenging projects in the fields of social businesses, the automotive sector, and education, Krunal has over 10 years of expertise in the IT industry. Among other integrated applications, he is an expert in database design, architecture design and performance optimization. In his job, Krunal adheres to strict standards and procedures and places a premium on client pleasure.

Best Articles of "Krunal Shah"

Jan 20, 2023|5 Min Read

Demand Generation Vs Lead Generation: What's the Difference?

Demand generation vs lead generation is a highly discussed topic in sales and marketing domains. Demand generation and lead generation are two of the most crucial tasks for any sales and marketing professional. But one interesting fact is that many people often don’t have a clear idea about these two, as a result, these two terms are often used interchangeably or sometimes people consider them kind of similar which is not true! In this blog, we will walk you through all you need to know abou

Jan 18, 2023|6 Min Read

10 Tools Every Ecommerce Business Should be Using In 2023

Ecommerce tools play a vital role in determining how well your ecommerce business will do. The right e-commerce tools can ensure the growth of a digital business. These are related to a number of factors of the e-commerce tools, including customer service, logistics, marketing, payments, safety, sales, and after-sales, to name a few. Success in this industry is tightly correlated with good management, which involves leveraging the proper e-commerce strategies and technologies. To give you a

Jan 16, 2023|7 Min Read

10 Best B2B Sales and Marketing Tools of 2023

The world of sales and marketing is very dynamic - some new tool or trend is coming up in this realm every day. Sometimes it can be a little overwhelming for the sales and marketing personnel to incorporate everything into their strategies. Moreover, in the quest to include the best sales and marketing tools, there can be a chance of the professionals getting carried away. Thus, it is essential to have the best sales tools only after doing exquisite research about market trends, business needs

Jan 12, 2023|6 Min Read

15 Best Sales Questions to Ask Prospects

Table of Content * Open-Ended Sales Questions * Closed-Ended Sales Questions * A Guide to the 15 Best Sales Questions to Ask Prospects * Wrapping Up * FAQs Asking sales questions is crucial to understand your prospects better and increasing the chance of closing a sales deal. No wonder it is an effective sales prospecting strategy for any business. Various business prospects may have differential needs and goals. However, they may hesitate to give out much information unless you

Jan 9, 2023|6 Min Read

How to Align Sales and Marketing with a Lead Management Process

Table of Content * The Importance of Hand-off to Sales in Lead Management Process * Why Is an Effective Lead Management Process Essential? * Defining the Lead Criteria for the Sales and Marketing Team * Essential Stages of Lead Management Process * Sales and Marketing Should Have the Same Measure of Success * Effective Lead Management with Traek.io * FAQs Good intentions need to be better to develop an excellent lead management process. The business organization needs to look at

Jan 4, 2023|5 Min Read

5 Ways to Close Sales Deals Faster

Table of Content * Quick Tips to Close More Sales * Wrapping Up * FAQs Closing a sale is the most important part of any sales process. It is the final step that leads to a successful business deal. This is why salespeople need to be equipped with the right skills and sales prospecting strategies for closing a deal with a client. When it comes to closing more sales, it's important to remember some key tips. First, establish a relationship with your customer. People prefer to purchas

Jan 3, 2023|7 Min Read

How to Improve Sales & Marketing Communication Strategy?

Table of Content * Marketing Communication Strategy: What Is It? * Importance of Sales and Marketing Communication Strategy * How to improve a marketing communication plan to accomplish your business objectives? * The Way Forward: First Integrate, then Implement You need strong sales and marketing communication skills as a professional to connect with customers more effectively. Businesses won't be able to sell anything if they can't win over their customers. Additionally, as a maj

Dec 28, 2022|6 Min Read

How to Generate Leads Without Cold Calling

Table of Content * 7 Proven Strategies to Generate Leads Without Cold Calling * Wrapping Up * FAQs Cold calling in sales is a tried-and-true lead generation strategy. This is understandable since it works, but if you’re going to use just plain old cold-calling techniques to get more leads, sooner or later, you’ll be stuck in a rut. Consider cold calling as one tool in your wide arsenal of marketing channels and tactics, when properly integrated with other lead generation technique

Dec 27, 2022|6 Min Read

How to Create and Optimize Your Lead Generation Funnel

Table of Content * What is a Lead Generation Funnel? * What are the Distinct Stages of a Lead Generation Sales Funnel? * Simple Ways to Optimize the Lead Generation Funnel * Wrapping Up: Is Your Lead Generation Funnel Optimized for Maximum Success? Having authentic leads is crucial for a business. Every website hopes to optimize leads by throwing a 'click here' button, but sadly, the lead generation process is a challenge. Building a lead generation sales funnel system can seem li

Dec 21, 2022|6 Min Read

How To Leverage Website Visitor's Data Using Traek

Table of Content * What is Website Visitor Tracking? * Why Should You Use a Website Visitor Tracking Software Like Traek? * Google Analytics Vs Traek * How To Leverage Website Visitor Data Using Traek * Wrapping Up * FAQs The average website conversion rate is 2.35% across all industries. Shocking isn’t it? Given the fact that marketers spend so much of their time & energy on driving traffic onto their websites yet getting a reasonable conversion rate escapes them. Surely, there

Dec 15, 2022|6 Min Read

How to Set Effective Sales Management Process

Table of Content * What is Sales Management? * What is the Importance of an Effective Sales Management Process? * What are the Main Ingredients of an Effective Sales Management Process? * How Technology Improves the Sales Management Process? * Kickstart Your Sales Management Process With a Comprehensive Tool A successful organization can benefit from an excellent sales management process. An organization has many moving pieces, so it's essential to understand the sales management p

Dec 13, 2022|6 Min Read

5 Best Ways To Building Effective Business Relationships

Table of Content * What is a Business Relationship? * What are the Efficient Ways to Build Effective Business Relationships? * Final Thoughts * FAQs No matter how tech-centric we become, one cannot run a business without engaging with people. Whether it is to start a company or to grow it continuously, it is important that a business owner should start building meaningful connections with its customers, clients, vendors, or peers. Building effective business relationships is a cont

Dec 11, 2022|7 Min Read

How To Personalize Your Website For Each Visitor Using Traek

Table of Content * What is Website Personalization? * The Benefits of Website Personalization * How to Personalize Your Website * Top 4 Website Personalization Tools * Conclusion * FAQs We’re all big fans of personalization. One classic example that never fails to go out of style is the quintessential Starbucks cup. Whether or not the baristas get your name right is a different debate altogether, but you cannot deny the fact that there is a certain charm that makes customers feel

Dec 7, 2022|10 Min Read

The Best Sales Prospecting Strategy Guide For 2023

Table of Content * What is Sales Prospecting? * A Step-by-guide to Sales Prospecting Process * 5 Sales Prospecting Strategies to Use in 2023 * Top 5 Sales Prospecting Software * Wrapping Up * FAQs Sales prospecting is one of the most important elements of any sales funnel. If you're not closing deals, you can't get any closer to your ultimate goal: revenue. Although effective prospecting strategies can take time and effort, the results can be well worth the effort. Reaching out t

Nov 27, 2022|6 Min Read

The Ultimate Guide to Marketing Reporting

This article kcovers everything one needs to know about marketing reports, KPIs and metrics, dashboards, and more.

Nov 27, 2022|9 Min Read

A Complete Features List of Sales And Marketing Tool Traek

A tutorial which explains all the features of Traek and its usage.

Oct 18, 2022|5 Min Read

Introduction to Traek: What Is It, How It Works, and Why Should You Implement It?

Traek is a website visitor tracking software for marketers to close deals faster with real-time chat. Discover how it optimizes the funnel and converts quality leads.

May 26, 2022|5 Min Read

5 Social Media Lead Generation Strategies You Must Try Out

If content is king then social media is queen. Social Media Marketing (SMM) has become a powerful tool for businesses looking to reach their target audience. The challenge lies in generating quality traffic to your site.

May 19, 2022|5 Min Read

What Is Lead Management and How Does It Work?

You’re doing everything in your power to get leads to click your ads and visit your website, Unfortunately, you still don’t see a real improvement in your conversion rate. This could be an indication that you’re lagging in lead management.

May 13, 2022|6 Min Read

What is Sales Enablement? Definition, Benefits, and Tools.

Sales enablement is defined as the process of providing tools, resources, and training to the sales teams at your company.

May 5, 2022|6 Min Read

8 B2B Lead Generation Strategies That Actually Work

B2B lead generation has changed significantly in the last decade. With the rise of social media and the need to appear personal and genuine, the tactics used to generate leads have changed drastically. Read More

Apr 28, 2022|4 Min Read

Inbound vs Outbound Sales: What Is It & What’s The Difference?

An inbound sale refers to a situation where the prospective customer initiates contact with the company. Whereas an outbound sale is one where the company, through one of its associates, reaches out to someone who shows potential for buying and selling their product or services.

Apr 21, 2022|4 Min Read

How To Increase Sales for Small Business

For any business in the world no matter how big or small, sales are vital for improving profit margins. Sales can come in from many avenues, you just need to pay attention.

Apr 14, 2022|7 Min Read

What Is Conversion Rate Optimization & Its Importance In Lead Generation?

Conversion Rate Optimization is the process of optimizing your website based on user intent to improve the chances of the visitor taking desired actions.

Apr 7, 2022|6 Min Read

How to Convert Blog Traffic Into Business Leads

Ever heard of the term blogging for lead generation? High-quality content in exchange for a lead for your business? That sure sounds like a win-win isn’t it?

Mar 24, 2022|5 Min Read

Cold Warm and Hot Leads: Made Simpler For You

Leads are the lifeline of a business. A lead, while not yet a customer, could become one, if the business treats each lead in an effective way by refining and converting them into a hot customer.

Mar 10, 2022|5 Min Read

What Is Website Visitor Tracking & How Does It Help Your Business?

A website visitor tracking software finds the people visiting your website and unlocks key information about them which you wouldn't get otherwise on any analytics platforms.

Mar 3, 2022|7 Min Read

Chatbot vs Live Chat: Which Is Effective In Delivering Better Customer Experience

This is a tale of two tools fighting for customers’ attention in the digital world. Who do you think will emerge as the winner in the tug of war? Chatbot or live chat? Let’s find out. The chitter-chatter around chat support is an interesting one. Chat is a major player in customer engagement and customer support for businesses around the globe. It is an indispensable mode of communication today. Our motto - Leverage the chat and never look back! In fact, nearly half of all customers prefer cha

Feb 10, 2022|6 Min Read

MQL to SQL: 7 Step Lead Qualification Checklist

Don’t you just wish there was a magical lead magnet that made the lead generation process 10x simpler? Are the marketing and sales teams of your organizations praying to the lord of leads to bless them in making the lead qualification process better? Dear Marketing & Sales team, worry not, your prayers have been heard! This blog here is the ultimate lead qualification checklist that you have been searching for. That’s not all, for a bonus blessing, we introduce you to a godsend tool to track

Feb 10, 2022|6 Min Read

Top 5 Marketing Metrics to Track in 2022

In recent years, marketing metrics have not been the only ones changing. The understanding of their importance also underwent a massive paradigm shift. Earlier, it was pretty easy to calculate current and future marketing KPIs after analyzing the conversion rate, average order value, and average position of the B2B products and campaigns. However, many of these KPIs were based on strong assumptions and a randomly selected sample of a product's audience, competing in an uncontrolled environment.

Feb 4, 2022|5 Min Read

How to Analyze Marketing Metrics to Generate Quality Leads

Communication and informed decision-making are the two essential goals of every B2B marketer. For CMOs and business owners, the process of achieving these goals starts from gathering data – valuable data. The challenge, however, lies in turning this data into information and eventually into an insight into their marketing efforts. Marketing metrics serve this purpose by feeding the marketing personnel solid data insights. As a growth driver for numerous B2B organizations, marketing metrics beco

Jan 27, 2022|7 Min Read

A Step-by-Step Content Marketing Strategy Guide That Converts

This article explains the six essential steps that B2B marketers can follow for developing a content marketing strategy that reaps results by analyzing the user behavior metrics.

Jan 20, 2022|7 Min Read

11 Highly Successful Ways to Drive Traffic to New Website

This article tries to shed some light on the process by which you can create a winning piece of content around your analytics data. Further, it also explains how to understand and identify the metrics to track to make informed marketing decisions.

Jan 13, 2022|8 Min Read

5 Best Website Tracking Tools to Understand User Behavior

This article explains the importance of analyzing the user behavior of the website visitors and the 5 prominent website tracking tools to understand and analyze the user behavior metrics.

Jan 5, 2022|5 Min Read

How to Personalize Marketing Campaigns by Tracking Anonymous Visitors

You probably would have heard a lot that it takes only 0.05 seconds for a visitor to form a perspective about your website. Believe it or not, it's crucial because these milliseconds will help them decide whether they would want to stay, leave, or come back again too. First impressions speak louder, and credibility influences the chances of staying or coming back. All this, on top of the need to tailor the messaging according to the visitors' needs. And here's an even more interesting part – al

Dec 16, 2021|5 Min Read

How To Find Sales Leads by Adding Filters on Traek

Filter out leads based on location, company, tags, company website technology and more. Get clear picture of your website visitors in one click with Traek.

Dec 13, 2021|5 Min Read

Identify Website Visitors with Traek to Get Qualified Leads

Finding the right decision-maker to sell your service might look challenging, but it can become simple with a Traek. A lead generation software enables small B2B business owners to direct a prospect's commitment where it should. It can often become annoying when a marketer or salesperson is on their way to closing a deal and realize the candidate has no decision-making power. Identifying website visitors holds high significance because all of your efforts might be lost if you don't sell your se

Dec 2, 2021|5 Min Read

Convert Website Visitors into Long-lasting Customers with Traek

The road to convert your website visitors into long-term customers is tough. Traek helps you simplify the process by sorting out the top visits from the chaos.

Nov 25, 2021|5 Min Read

5 Steps to Identify Sales Opportunities with Real Time Insights Using Traek

Data is only valuable when interpreted correctly. Traek enables accessing the data that matters to improve your sales opportunities with real-time insights.

Nov 18, 2021|5 Min Read

The Complete Guide to Traek for Generating B2B Sales

Traek is a website visitor tracking software that enables you to generate qualified B2B sales with real-time chat and prioritize leads with the highest potential.

Nov 11, 2021|6 Min Read

How Traek Utilizes Real-Time Chat to Convert Leads

Traek simplifies the identification of website visitors with a real-time lead generation chatbot and connects with your ideal customers and boosts marketing campaigns.

Nov 4, 2021|5 Min Read

How to Use Traek to Target your Sales Prospects the Right Way

Building a list of targeted sales leads is easier with Traek that focuses on the genuinely interested individuals who want to purchase your services.

Oct 28, 2021|5 Min Read

Traek's Cost Per Lead Calculator: A More Accurate Way to Calculate Lead

Traek provides an accurate way of calculating the lead costs by adding filters and adding and subtracting points accordingly that don’t fit your ideal profile.

Oct 19, 2021|5 Min Read

How to Build a Sales Pipeline From Scratch

A sales pipeline can help you breakdown your sales process into stages and show you where in the sales funnel your deals are and which sales activities generate revenue. Here’s how to build one.

Sep 28, 2021|5 Min Read

How to Use Traek to Generate Leads

Traek is a lead generation software that enables small businesses to track buyer journeys, generate quality leads, and derive a refined marketing strategy.

Sep 27, 2021|5 Min Read

Why Traek Is the Most Effective Website Visitor Tracking Software

Traek is a website visitor tracking software enabling organizations to chat with visitors on a real-time basis. Read ahead to know its manifold benefits.

Sep 24, 2021|5 Min Read

How to Create a B2B Sales Strategy That Will Grow Your Business

Executing a B2B sales strategy requires some groundwork to harness its highest potential. Read on to know the four core aspects that will grow your business.

Sep 23, 2021|9 Min Read

The Secret to Writing Cold Emails Spilled

Cold emails are a tried & tested strategy that works if you know how to make it work. Read this blog to know more about writing the perfect cold emails.

Sep 21, 2021|8 Min Read

5 Ways Traek Helps Generate High Quality Leads Through The Funnel

Lead generation is critical to make more conversions and boost sales. Read this blog to know how Traek helps you improve your conversions through the funnel.

Sep 18, 2021|8 Min Read

Traek as a Lead Generation Software Service

Lead generation is integral for a solid customer base and brand loyalty. With Traek’s real-time chat, B2B companies can close deals faster than ever!

Sep 17, 2021|8 Min Read

How to Leverage Real-time Chat Feature to Boost Conversion

Real-time chats can increase customer retention and end up in a video call or a product demo. Here are some best practices for boosting marketing efforts.

Sep 16, 2021|10 Min Read

Boost Your ROI and Build Stronger Customer Relations With Traek’s Personalized B2B Marketing

Not sure who is your potential lead or who is just browsing? Tailor your messages to the right audience with Traek’s real-time personalized B2B marketing.

Aug 31, 2021|5 Min Read

8 Tips to Implement Effective B2B Sales Strategies

A successful B2B sales strategy depends on several factors, from understanding your prospect’s challenges to presenting yourself as a problem-solver.

Traek Experts

Team of Sales and Marketings Experts

Krunal Shah

CTO

Rahul Dodia

Jr. Programmer Analyst

Rachit Shah

Jr. Programmer Analyst

Abhilash Shettigar

QA Engineer